Ever thought about why only a handful of real estate sites generate tons of leads while the vast majority of sites hardly ever do? The secret to their success isn’t complicated it’s what they target. Most agents decide they require a website because their competitors have one. So what’s the very first thing they focus on? What the site should look like. As expected, agents need their sites to look fascinating and professional, with a lot of knobs and bells, animations, and graphics. Next, they realize they require some content for the site, so they add information about their certifications, services, listing info, and processes. Three Parts of Successful Websites The issue with this approach is that it neglects the elements of what makes an estate internet site successful. Specifically, successful websites : Attract qualified prospects Build a focused list of prospects to chase up with Convert exclusive leads to paying clients The site I described at first that focuses on the agent’s credentials and preferences, is, candidly, boring to prospects and does little aside from stroking the agent’s ego ( as an example, they can now proudly tell their acquaintances and family that they’ve a website ). It’s not the kind of site built to attract qualified prospects. It won’t galvanize prospects to offer you their contact info, and it does very little to convince prospects that they should hire you. Concentrate on Content What Does Your Prospect Want to know Most? So what does capture prospects’ attention and get them to take notice? Content that concentrates on their issues and concerns. Your prospects need tips and methods they can use now to get that mortgage, find the best home, sell their home for top buck, and send their youngsters to the best schools in the area. They want to know if, as a single mum, they’ll be well placed to afford that home, or whether, as a inexperienced home buying couple, what sort of help is available. They want to understand how to guarantee their new home doesn’t have water damage or mould or termites or some other unknown that may cost them a fortune along the line. They want tips on how to arrange the best price and any changes or repairs that must be made. www.realestateleadsource.com